Understanding Amazon 1P and 3P: Unleashing the Power of Marketplaces for Brand Growth
The rise of e-commerce has revolutionized the retail landscape, offering brands new avenues to reach and engage with customers. Among the various platforms, Amazon has emerged as a dominant force, capturing a significant share of online retail sales. For brands looking to leverage Amazon’s vast customer base and infrastructure, understanding the difference between Amazon 1P (1st Party) and 3P (3rd Party) is crucial. In this article, we will explore the distinctions between these models and discuss how they can help brands grow on marketplaces.
Brand New Customer: Rovary, #1 CO2 meter in the Benelux
Rovary, the leading brand of CO2 meters in the Benelux region, has teamed up with Brand New Digital to launch their products on Amazon US. This partnership will allow Rovary to expand their customer base and reach new markets, while leveraging the expertise of Brand New Digital in the world of e-commerce.
